The Sun and the Daily Mail are each bought by three per cent of the adult population, with only six per cent telling the most recent Ofcom survey that they obtained their news from either title.
By way of contrast, 48 per cent did so from BBC One alone, with another 23 per cent using the BBC's website and apps. Add those two figures together, and allow your jaw to drop.
Up here, at least, The Sun is increasingly given away in supermarkets for free. For free.
The penny seems to have dropped, so to speak, that this relentlessly twentieth century publication is an elaborate public school joke on such readers as it still has.
So, while any support is welcome, do not think too much about the position of The Sun or the Daily Mail on the EU referendum.
Especially because it is inconceivable that anyone on The Sun's editorial staff believes a word of it, but Rupert Murdoch wants to make Michael Gove Prime Minister, something that is extremely unlikely to happen in any event.
Instead, consider that the Parliament of the United Kingdom has legislated for longer paid holiday leave than is required by the EU, for 52 weeks of maternity leave rather than the mere 14 weeks that is the EU's legal standard, for the maternity pay that is not required at all by the EU (no, not a penny), for equal pay three years before this country ever even joined what is now the EU, and for a minimum wage that the EU does not require in any form (again, no, not a penny).
Dutifully unreported by the BBC, the privatisation of the English NHS has already been going on for half a decade. Ask the junior doctors how the EU is protecting the NHS. Ask the steelworkers how the EU is protecting their industry. Ask the Durham Teaching Assistants how the EU is protecting their rights.