Plural Form

Two Fleet Street grandees and a Today programme presenter were on best smug form about whether or not Rupert Murdoch was a threat to Britain's "plural media".

In the recent election for, as of this Wednesday, the next Prime Minister, the entire broadcast media, the great and the good of "the blogosphere", and every newspaper except The People (now ridiculed for having been right), not only backed the same losing candidate, which is a matter of opinion, but predicted that he would win.

They had reckoned without the votes of far too few, but nevertheless some, of those of us who are neither paid politicians, nor attendees at political meetings as a hobby. The votes, we may say, of The People.

If these are plural media, that what would singular media be like?