He promised a federal rescue of the motor industry. And why not?
Take note, objectors to the nationalisation of Northern Rock and to other such uses of State power in the economy (well, except to benefit farmers, private schools, nuclear power...).
Not least, take note from the backs of your chauffeur-driven Rolls Royces, the products of a great British company which your own party saved by taking it into public ownership, and which would not now exist if that had not been done. When the State ran the British motor industry, there was one.