"Don't mention the War."
Or, rather, don't mention the party that is on 38 per cent, nine points ahead of the Prime Minister's party, 16 points ahead of the media darlings, and a whopping 27 points ahead of a party with five Cabinet Ministers.
It is also between seven and nine points ahead of the statistically tied Conservatives and UKIP for the European Elections. You know, the ones that UKIP was supposed to win.
In reality, and not least because no one any longer pays the slightest attention to Peter Mandelson, it is now well within Labour's grasp to top the poll in every mainland region in 2014. But no one in the media will mention that if it happens. Perish the thought.