Market researchers know a lot about their targets. And political campaigners use that knowledge to discourage people from voting for their opponents.
For example, they discourage black people from voting for Hillary Clinton, by highlighting her demonisation of black male youth.
Reminded of that demonisation, of which they had already been aware, a certain number of black people declined to vote for Clinton.
Although we can never know for certain, there may or may not have been enough of them to swing a couple of key states for Donald Trump.
What a scoop.
Oh, and of course blah blah blah Cambridge Analytica, the QAnon of liberal sore losers.
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