Friday 1 December 2017

Hostile Takeover?

Of those who deserve one, yes. As he himself tells Morgan Stanley, "We're a threat to a damaging and failed system that’s rigged for the few."

During his second Leadership campaign, Jeremy Corbyn did not know who Ant and Dec were. But if you ask him to do anything in popular culture, then he does it, and that is the key. The Last Leg, Glastonbury, the Pride of Britain Awards, Gogglebox, and now GQ. Of course he found the GQ shoot uncomfortable. But he did it. Don't ask, don't get. But do ask, do get.

As a result, this wildly improbable figure is almost certainly now the single most famous person in the country. People who know nothing about politics know who he is. People who know nothing about football know who he is. People who know nothing about pop music know who he is. People who know nothing about the soaps know who he is. People who know nothing about reality television know who he is. People who know nothing about the Royal Family know who he is.

He has a sheer cultural ubiquity that has been matched in living memory, if ever, by no politicians, and by few, if any, people at all. With that kind of clout, does he need to win a General Election? Perhaps not. But the rest of us desperately need him to do so. And he will.

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