The Conservative candidate's victory speech at Copeland was quite clear, as were Theresa May's words there the next day.
You would never have thought that there had been a healthy Conservative vote there all along.
The Conservatives are adamant that they are the party for people who voted Labour until Jeremy Corbyn came along, they or their families having done so at least since the 1930s.
So much for anyone who voted Conservative up to and including the 2015 General Election.
So much for anyone who has ever voted Conservative in their lives.
But with UKIP defunct, they have nowhere else to go.