I've said it before and I'll say it again, not only should alcohol be beyond children's price range, but it should also be beyond their palates. Did you like beer the first time that you tried it? Yet alcopops and such like are deliberately designed to appeal to children, being too sweet for most adults' tastes.
Like proper coffee, or dark chocolate, or Seville marmalade, alcoholic drinks should be such that children wouldn't like them even if they could afford them, which they shouldn't be able to do.
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