The FA should be told straight: having it at the wrong time means no
television coverage, which means no television revenue. It's at three
o'clock, because it's at three o'clock, because it's at three o'clock,
and that's just the way it is.
Football itself is never going to enthuse me, although the new England manager looks like a good man in many other ways, a possible model for the return of that much-missed civilising force, the working-class autodidact.
But football purports to be an indispensable aspect of our national life and culture. Well, certain responsibilities attach to that. Such as having the FA Cup Final at the traditional hour.
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