Like The Life of Brian, or P**s Christ, or whatever, this Benetton advertisement is a monument to the spatially and temporally located, infinitely and eternally effective Salvific Work of the Incarnate Logos, Jesus Christ.
It therefore needs to be evaluated by reference to other such monuments. Durham Cathedral. Saint Peter's Basilica. The ceiling of the Sistine Chapel. Mozart's Krönungsmesse. Handel's Messiah. The statues of Christ the King overlooking Lisbon and Christ the Redeemer overlooking Rio de Janeiro. Dante's Comedia Divina. Milton's Paradise Lost and Paradise Regained.
And so on.
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