Iain Duncan Smith is a very great man, removed on the Blairite rolling news channels because he had threatened to turn the 2005 Election into a proper contest both between parties and between ideologies. Ed Miliband, watch out.
Today, in stark contrast to this week's dutiful reporting of a call for next summer's school exams to be moved in order to accommodate a televised football tournament as if that were a perfectly reasonable suggestion, but very much in the spirit of his own work for the poor and disadvantaged, IDS has sent a very firm signal.
A signal that even at Cabinet level there is now someone who does not even pretend to prostrate himself to the professionally illiterate, drunken, drug-addled, sexually incontinent thugs who are offensively presented as the faces of the working class by the public school media types who alone can still afford any great interest in an activity which is plastered across prime time television, at whatever inconvenience to other viewers, despite the fact that such coverage actively encourages wife-beating.
Every bubble bursts eventually. When will this one?