With a majority of only 4,521, and that in a Northern seat, Alec Shelbrooke already stood no chance of being re-elected.
But both on his benefits card and on that website with "Imminent Disaster" written all over it, this is truly a Blairite Government, dreaming up exactly the nightmare Big IT projects that so often proved so farcical in those days, and motivated by the same hatred of the less fortunate. IDS used to be better than that.
But the less fortunate, and those in sympathy with them or even just out of sympathy with these daft gimmicks, were hardly going to vote Conservative against New Labour. Whereas it is obvious how they are going to vote against the Coalition.