Uncommon Purpose

I recently visited one of those Stop Common Purpose websites, to look up my own locality. There were lots of names, several of which were familiar to me as someone who has lived round here most of his life and been active in various fields. I had met a number of them a few times, and a few of them a number of times. But only one was remotely well-known. And his inclusion was, frankly, beyond ludicrous. He was the Sunderland greengrocer and "metric martyr", Neil Heron. Yes, Neil Heron.